Advertising Video

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Grid Worldwide’s Picks of the Week is a platform we developed during lockdown to showcase best in local music, food, literature, art, and culture along with SMEs for exposure.

Bizcommunity and the ACA (Association for Communications and Advertising) have officially launched their 12-part video interview series aimed at unpacking the economics and contribution of advertising to business in a post-Covid economy.

Grid Worldwide’s Picks of the Week is a platform we developed during lockdown to showcase best in local music, food, literature, art and culture along with SMEs for exposure. For Youth Month, Grid will profile the best in (youth) class curating culture in South Africa every week for the month of June.

Industry leaders Thabang Skwambane MD FCB Joburg/Hello Computer in conversation with Robbie Brozin, co--founder of global chicken empire Nando's Chickenland.

The World Independent Advertising Awards (WINA), has released a video clip explaining how advertising can play an integral role in reviving economies post Covid-19. The video features 26 creative leaders from five continents who share the values of advertising to the economy. The judges and participants in the video are from various countries, including Germany, Colombia, Thailand, Mexico, Portugal, South Africa, and the WINA team. Watch the video below:.

Insurance company King Price has released a new TV commercial that has left South Africans in stitches once more, reports The South African. The advertisement is the latest in King Price’s “when others don’t make sense” series of advertisements and shows how checking someone’s temperature or the word ‘permit’’ can be misunderstood. In the advert, a woman approaches a roadblock, where a police office check her temperature and asks her for a permit, which has become a reality of SA’s lockdown situation. Watch the advertisement below:...

Google, in collaboration with Net#work BBDO, has released a video commemorating Africa Day. The message on the video centres around unity, reinforcing the brand’s “helpful” role. The video celebrates everything African using YouTube videos from content creators from across the continent. This is part of Google’s Africa Day roll-out this year, with the YouTube x Viacom Africa Day concert ieaturing talent from across the continent and the African diaspora. Watch the video below:...