Programmatic DOOH | Bizcommunity

Programmatic DOOH | Bizcommunity

News

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

OOH

Global OOH media hits $46.2bn in its best year to date

1 hour

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

OOH

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Issued by Tractor Outdoor 11 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Podcasts

Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

OOH

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

Image supplied. Remi du Preez, managing director at Polygon

OOH

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Attention OOH advertisers: This is your Western Cape wake-up call

OOH

Attention OOH advertisers: This is your Western Cape wake-up call

Ruchelle Mouton, Issued by Tractor Outdoor 16 May 2023

Best performance of DOOH is seeded by facts

OOH

Best performance of DOOH is seeded by facts

Jorja Wilkins, Issued by Primedia Out-of-Home 13 Apr 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

#StartupStory

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Ben Harris, Tractor Outdoor MD. Source: Supplied.

Advertising

#BizTrends2023: Out of home media will shine, says Tractor Outdoor MD

Ben Harris 9 Jan 2023

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

OOH

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

OOH

Xaxis inks partnership with DOOH tech company Hivestack

25 Jul 2022

Tractor Outdoor partners with technology partner to offer 'truth metrics' to DOOH advertisers

OOH

Tractor Outdoor partners with technology partner to offer 'truth metrics' to DOOH advertisers

Issued by Tractor Outdoor 25 Mar 2022

5 key DOOH take-outs for the next 12 months

OOH

5 key DOOH take-outs for the next 12 months

Remi Du Preez, Issued by Tractor Outdoor 21 Feb 2022

Synergise with digital-out-of-home advertising

OOH

Synergise with digital-out-of-home advertising

Issued by Oak Ventures 5 Oct 2021

GroupM South Africa supports 100% Black-owned OOH media owners with the Inclusivity Support Program - "INC"

OOH

GroupM South Africa supports 100% Black-owned OOH media owners with the Inclusivity Support Program - "INC"

Issued by GroupM 6 Sep 2021

Programmatic Digital Out of Home has arrived

OOH

Programmatic Digital Out of Home has arrived

Lukanyo Bushwana 7 Jul 2021