Effectiveness | Bizcommunity

Effectiveness | Bizcommunity

News

The lost art of integration: Why media strategy needs both flesh and digital

Media

The lost art of integration: Why media strategy needs both flesh and digital

Paul Middleton, Issued by Ebony+Ivory 6 hours

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

IAB Bookmarks Awards

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

11 Dec 2025

Image source: karen roach –

Criminal Law

Businessman sentenced to 6 years for R3.6m tax fraud

11 Dec 2025

SA creatives secure 8 spots on The One Show 2026 Jury

The One Club for Creativity

SA creatives secure 8 spots on The One Show 2026 Jury

10 Dec 2025

R13bn CSI spend signals stability in a tough economy

Education & Skills Development

R13bn CSI spend signals stability in a tough economy

Issued by Trialogue 8 Dec 2025

Distance Learning

Distance learning changes lives, but comes with its own challenges

Ashley Gunter 5 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Image source: tashatuvango –

Labour Law

Are dismissed employees still bound by restraint of trade? LAC ruling

Rosalind Davey and Chloë Loubser 4 Dec 2025

Ogilvy wins AdFocus Agency of the Year, alongside key Specialist Honours at the 2025 awards

Advertising

Ogilvy wins AdFocus Agency of the Year, alongside key Specialist Honours at the 2025 awards

Issued by Ogilvy South Africa 4 Dec 2025

Omnicom's restructure: Who's in and who's out

Marketing & Media

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Image credit: , , via Wikimedia Commons

Pharmaceuticals

WHO releases global GLP-1 guidelines for treating obesity

5 Dec 2025

Gigi Ngcobo, Venture Scale Lead at Injini

E-learning

7 trends shaping Africa’s edtech revolution

Gigi Ngcobo 2 Dec 2025

#Effies2025 | Halo and Pineapple: 100% sustained results

Effie Awards

#Effies2025 | Halo and Pineapple: 100% sustained results

Danette Breitenbach 28 Nov 2025

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Effie Awards

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Danette Breitenbach 27 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

#Effies2025 | Sanlam's F-Show breaks through the finance category

Effie Awards

#Effies2025 | Sanlam's F-Show breaks through the finance category

Danette Breitenbach 26 Nov 2025

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Effie Awards

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Danette Breitenbach 26 Nov 2025

Effie College announces inaugural South African winners

Education

Effie College announces inaugural South African winners

Issued by Association for Communication and Advertising 25 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Direct Marketing

Red September emerges as a top agency at the 2025 Assegai Awards

Issued by Red September 24 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

Daily Maverick launches executives GenAi masterclass

Artificial Intelligence

Daily Maverick launches executives GenAi masterclass

Issued by Daily Maverick 20 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 20 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Direct Marketing

Clockwork wins seven awards plus the Christiane Duval Award at the Assegai Awards 2025

Issued by Clockwork 17 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

Novartis' new malaria medicine GanLum sachets at the company's manufacturing site in Slovenia, October 30, 2024. Image credit: Novartis/Handout via Reuters

Malaria

Novartis' new drug more than 97% effective at treating malaria

Jennifer Rigby 13 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched (Image supplied)

OOH

Ghana gets first OOH measurement platform

12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Giant Films' Emma Lundy named head of Clio Awards jury for film

Advertising

Giant Films' Emma Lundy named head of Clio Awards jury for film

7 Nov 2025

SanParks, Good Work Foundation partner to expand rural conservation education and jobs

Tourism

SanParks, Good Work Foundation partner to expand rural conservation education and jobs

7 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

A Judicial Conduct Committee has cleared Johannesburg High Court Judge Denise Fisher of wrongdoing. Archive photo: Ashraf Hendricks/GroundUp

Law Practice

Judge Denise Fisher succeeds in clearing her name

Tania Broughton 5 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

Research

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Issued by Kantar 5 Nov 2025

$The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)$

Advertising

Humour is our superpower and it’s no laughing matter

5 Nov 2025

Unilever, Knorrox and DBE train food handlers to boost flavour and cut waste in school meals

Food, Water & Energy Security

Unilever, Knorrox and DBE train food handlers to boost flavour and cut waste in school meals

Issued by Knorrox 3 Nov 2025

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 31 Oct 2025

City Lodge Hotels wins Grand Effie Award for SOS!

Marketing

City Lodge Hotels wins Grand Effie Award for SOS!

Issued by City Lodge Hotels 30 Oct 2025

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Loeries Creative Week

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

Issued by Joe Public 27 Oct 2025

Source: X/@PRASA_Group

Infrastructure & Utilities

SA sets 2030 rail target, seeks private investment

27 Oct 2025

Image source: DC Studio from

Higher Education

Universities can turn AI from a threat to an opportunity by teaching critical thinking

Anitia Lubbe 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Publicis Groupe Africa named Network of the Year at the African Cristal Awards for the second consecutive year

Media

Publicis Groupe Africa named Network of the Year at the African Cristal Awards for the second consecutive year

Issued by Publicis Groupe Africa 22 Oct 2025

Tseliso Rangaka among One Show 2026 Jury Presidents

The One Club for Creativity

Tseliso Rangaka among One Show 2026 Jury Presidents

22 Oct 2025