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South Africa

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News

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers
Marketing & Media
Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

Walmart to acquire Vizio to accelerate growth of Walmart Connect
Retail
Walmart to acquire Vizio to accelerate growth of Walmart Connect

21 Feb 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites
Marketing & Media
#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.
Marketing & Media
#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Source:
Marketing & Media
Warc report: Advertising spend to double in 2024

18 Jan 2024

Amplifying impact: Audio takes centre stage in captivating consumers
Marketing & Media
Amplifying impact: Audio takes centre stage in captivating consumers

Patricia Saunders, Issued by Mediamark 10 Jan 2024

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing
Marketing & Media
More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa
Marketing & Media
JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Retail media networks bring brands closer to consumers; driving ROI
Retail
Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing
Marketing & Media
E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Source:
Marketing & Media
UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024
Marketing & Media
Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Isaac Akanni, customer growth manager for Africa at Infobip Nigeria
Retail
A guide to mastering customer touchpoints for retail success

Isaac Akanni 13 Oct 2023

Source:
Marketing & Media
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released
Marketing & Media
IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Chris Moerdyk has had a lifetime of experiences. Source: Supplied.
Marketing & Media
Chris Moerdyk reflects on a lifetime of storytelling: From war zones to iconic ads

Brendan Seery 11 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Marketing & Media
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Source:
Marketing & Media
Digital advertising group Aleph launches payment unit

18 Aug 2023

How radio connects you with your customers
Marketing & Media
How radio connects you with your customers

Issued by Algoa FM 1 Aug 2023

#WPRD2023: Atmosphere's Nicola Nel reflects on 21 years of PR
Marketing & Media
#WPRD2023: Atmosphere's Nicola Nel reflects on 21 years of PR

Danette Breitenbach 13 Jul 2023

Source:
Marketing & Media
Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Effie South Africa sparks dialogue on maximising marketing value through effective procurement
Marketing & Media
Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Issued by Association for Communication and Advertising 7 Jul 2023

Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding
Marketing & Media
Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding

Issued by Dentsu 11 May 2023

SA Liquor Advertising Report 2023
Marketing & Media
SA Liquor Advertising Report 2023

Issued by Ornico 2 May 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg
Retail
#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Ezra Munene Ndolo joins dentsu Tanzania as integrated client director
Marketing & Media
Ezra Munene Ndolo joins dentsu Tanzania as integrated client director

Issued by Dentsu 4 Apr 2023

Source:
Marketing & Media
Lets ramp up the value of digital marketing

Rirhandzu Shingwenyana 7 Mar 2023

Mobile app development trends to watch in 2023
Marketing & Media
Mobile app development trends to watch in 2023

Issued by SHAREit Group 6 Mar 2023

Meltwater and We Are Social launches Digital 2023 report
Marketing & Media
Meltwater and We Are Social launches Digital 2023 report

Issued by Meltwater 2 Mar 2023

Fast Food Advertising Report 2023
Marketing & Media
Fast Food Advertising Report 2023

Issued by Ornico 20 Feb 2023

Big tech is firing employees by the thousands. Why? And how worried should we be?
ICT
Big tech is firing employees by the thousands. Why? And how worried should we be?

Nathalie Collins, Jeff Volkheimer, Paul Haskell-Dowland 15 Feb 2023

Source:
Marketing & Media
Radio in South Africa turns 100 - and collides with podcasting and streaming

Sisanda Nkoala 10 Feb 2023

Warc releases Expenditure Report quarterly data for UK
Marketing & Media
Warc releases Expenditure Report quarterly data for UK

26 Jan 2023

eMedia Group shows resilience in tough climate as market share continues to increase
Marketing & Media
eMedia Group shows resilience in tough climate as market share continues to increase

Issued by eMedia 25 Nov 2022

Source: Supplied
Retail
TFG ramps up Black Friday advertising spend by 25%

23 Nov 2022

Source:
Marketing & Media
How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Source:
Marketing & Media
UK advertising spend estimated to rise to £35bn this year

27 Oct 2022

Attract and win over SA's shoppers
Marketing & Media
Attract and win over SA's shoppers

Issued by Trade Intelligence 20 Oct 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023
Marketing & Media
Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Source: © Jonas Von Werne The music sector is recovering, driven by live events
Marketing & Media
SA advertising rebounds in 2021

Danette Breitenbach 13 Oct 2022

You can't shrink your way to greatness
Marketing & Media
You can't shrink your way to greatness

Issued by Brandfundi 10 Oct 2022

Image supplied.
Marketing & Media
Maintaining investment in brand is key for marketers

28 Sep 2022

Source:
Marketing & Media
Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

The importance of rooting creativity in South African culture
Marketing & Media
The importance of rooting creativity in South African culture

Mpume Ngobese, Issued by Joe Public 15 Sep 2022

Source: © Jose Francisco Fernandez Saura In 2023 advertising investment will be inhibited by cooling economic conditions and third-party cookie blocking online
Marketing & Media
Third-party cookie blocking to slow global advertising growth

24 Aug 2022

Source:
Marketing & Media
The five marketing basics to get your brand ahead

Bernard Jansen 17 Aug 2022

Smart business in a tough economy: How 5 small words led the M&C Saatchi Group through the unexpected global pandemic
Marketing & Media
Smart business in a tough economy: How 5 small words led the M&C Saatchi Group through the unexpected global pandemic

Jacques Burger, Issued by M&C Saatchi Abel 10 Aug 2022

Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn
Marketing & Media
Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn

Issued by Kantar 3 Aug 2022

Source: © Pavel Losevsky The Black Agencies Network Association (BANA) is a newly formed association comprising 100% black-owned agencies spread across South Africa
Marketing & Media
Black Agencies Network Association to officially launch

27 Jul 2022

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