WFA | Bizcommunity

WFA | Bizcommunity

News

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Advertising

Elon Musk says "it's war" - sues brands who refuse to advertise on X

8 Aug 2024

Is your in-house creative studio future proof?

Marketing

Is your in-house creative studio future proof?

Issued by The human.kind Group 11 Mar 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

#BizTrends2024: 5 tourism and travel megatrends to take note of in 2024

Trends

#BizTrends2024: 5 tourism and travel megatrends to take note of in 2024

Sabine Lehmann 10 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Source: © Business Insider Cesar Vacchiano, Scopen International president, gives insights from Cannes Lions 2023

Cannes Lions

7 insights from #Cannes2023

Cesar Vacchiano 8 Aug 2023

In South Africa, the local WFA affiliate, MASA has taken custody of the second WFA Global Diversity, Equity & Inclusion (DEI) Census in this country, in an alliance with sister industry bodies, the ACA, ARB, IAB, IMC, Kantar South Africa and MRF. Source:

Marketing

South African marketing industry alliance supports second WFA Global Diversity, Equity & Inclusion (DEI) Census

17 Mar 2023

Source: © Sarah Chai The WFA Wave II is calling for responses to the Global DEI Census. The 2021 Census's most commonly reported forms of discredit are on the basis of age, family status, that is people who have caring responsibilities for kids, the elderly or the sick

Research

WFA calls for responses to its 2023 Global DEI Census

15 Mar 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

Advertising

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Media

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Advertising

Only 25% of advertisers happy with agency roster structures

3 Aug 2022

Advertising

Media inflation drives up ad cost

3 Aug 2022

Source: © Yacht Charter Fleet The change this year in Cannes was visible, but is it simply what advertising is so good at: overpromises and sustainable fireworks without any real impact?

Cannes Lions

6 key takeaways from Cannes 2022

Thomas Kolster 28 Jun 2022

Source: © rawpixel WFA officially introduced the Global DEI Charter for Change at Cannes Lions

Advertising

Global DEI Charter for Change introduced at Cannes 2022

22 Jun 2022

Supplied. Advertising agencies and groups, advertisers and media and trade bodies have come together at Cannes to apply and plan the rollout of Net Zero

ESG

Advertising industry to tackle the climate emergency

22 Jun 2022

Danielle Sneiders, MD of HelloFCB+, shares the growth of the human connections agency

Marketing & Media

Danielle Sneiders, MD of HelloFCB+, shares the growth of the human connections agency

Evan-Lee Courie 9 May 2022

Image source: © Audtakorn Sutarmjam –

Employer Branding

The Great Reset or the Great Resignation - your choice!

Celeste Sirin 24 Mar 2022

Conny Braams named WFA Global Marketer of the Year 2021

Marketing & Media

Conny Braams named WFA Global Marketer of the Year 2021

4 Feb 2022

#BizTrends2022: The future of out-of-home entertainment

Trends

#BizTrends2022: The future of out-of-home entertainment

Sabine Lehmann 5 Jan 2022

Source: © Mark Bowden

Research

Age & family status: most common reported forms of discrimination

20 Dec 2021

Digital

EXCLUSIVE: Paula Hulley reflects on her time as IAB SA CEO

Emily Stander 17 Sep 2021

#BizTrends2021: 3 major trends in the commercial property space in Africa

Trends

#BizTrends2021: 3 major trends in the commercial property space in Africa

Peter Hodgkinson 22 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Research

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

WFA launches global census of the marketing and advertising industry

Research

WFA launches global census of the marketing and advertising industry

7 Jun 2021

Data insights: Platforms - value in content mapping and viewing

Research

Data insights: Platforms - value in content mapping and viewing

Issued by Ebony+Ivory 26 Feb 2021

Partnership brings youth development programmes to Kruger Park

Skills Training

Partnership brings youth development programmes to Kruger Park

12 Mar 2020

Hospitality

Jock Safari Lodge, Wilderness Foundation Africa enter partnership

11 Mar 2020

Sustainable Farming

South Africa's biodiversity tax incentive is taken to scale

Candice Stevens 7 Feb 2020

Image credit: Glenn Carstens-Peters on Unsplash.

TV

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

The creative dilemma: Pitching in a world that sets you up for failure

Advertising

The creative dilemma: Pitching in a world that sets you up for failure

Jessica MacRoberts, Issued by Worx Group 23 Aug 2019

#YouthMonth: VWSA supports Wilderness Foundation in empowering youth

Automotive

#YouthMonth: VWSA supports Wilderness Foundation in empowering youth

14 Jun 2019

Mastercard’s chief marketing and communications officer and WFA president, Raja Rajamannar. © .

Advertising

WFA calls on brands to hold social media platforms to account

28 Mar 2019

Marketing

Raja Rajamannar scoops WFA Global Marketer of the Year award

5 Mar 2019

John Little, regional managing partner of The Observatory International.

Trends

#BizTrends2019: Shaping the agency of the future

John Little 23 Jan 2019

Advertising

Coca-Cola's Islam ElDessouky to chair WFA's Mena meetings

1 Oct 2018

New study finds advertiser and agency dissatisfaction

Research

New study finds advertiser and agency dissatisfaction

11 Jul 2018

#FairnessFirst: All you need to know to #unstereotype advertising

Fairness First

#FairnessFirst: All you need to know to #unstereotype advertising

Leigh Andrews 11 Jun 2018

The Journalism Trust Initiative to combat disinformation is launched

Media

The Journalism Trust Initiative to combat disinformation is launched

4 Apr 2018

James McDonald, data editor, Warc. Image supplied.

Research

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Marketing & Media

Research indicates agencies not happy with briefing process

12 May 2017

Research indicates agency trading desks facing competition

Advertising

Research indicates agency trading desks facing competition

30 Jan 2017

The Consumer Goods Forum publishes guide to help combat childhood obesity

CGF Global Summit

The Consumer Goods Forum publishes guide to help combat childhood obesity

9 May 2016

Marketers seek a new model for insights

Marketing

Marketers seek a new model for insights

18 Mar 2016

Thousands of tweets identify seven deadly sins of advertising

Advertising

Thousands of tweets identify seven deadly sins of advertising

20 Mar 2015

WFA reveals groundbreaking research into Africa's marketing challenges

Research

WFA reveals groundbreaking research into Africa's marketing challenges

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015

2015 Global Marketer Conference comes to Africa

Events & Conferencing

2015 Global Marketer Conference comes to Africa

11 Dec 2014

Ruckus Wireless showcases smart Wi-Fi at AfricaCom

Internet

Ruckus Wireless showcases smart Wi-Fi at AfricaCom

14 Nov 2013