What should customer experience look like in the time of Covid-19? It may all come down to speed and convenience, or perhaps human touch and making a real connection is still key...
Mark Wilson 9 Sep 2020
We all know the adage; it is five times more expensive to acquire a new customer than to retain an existing customer...
Natalie McCrae 30 Aug 2019
The National Automobile Dealers' Association (Nada) says it supports the concept of customers having a choice of where to maintain their vehicle...
17 Jul 2018
In tough economic times, marketers need to begin speaking the language of finance to account for their role and impact or they risk becoming irrelevant...
Issued by UCT Graduate School of Business 25 May 2016
The term 'data-driven' has emerged to describe a decision making process that is compelled by evidence (data) rather than by intuition. It has received particular attention in marketing...
Gary Allemann 15 Mar 2016
The results from a large-scale global survey on the changing sales process, have revealed that the 'consumerisation' movement is shifting the sales process out of the control of the seller, as enterprise buyers begin to mimic consumer shopping behaviours.
21 Nov 2013
Expectations of branded communication are higher than ever. In a busy world, we expect brands to make information easy to find, answer questions promptly, and communicate efficiently. Enter CRM, and why, if adapted and structured correctly, it can largely replace advertising in a business.
Carmia Lureman 6 Jul 2012
While most marketers will endorse the fact that marketing works in building brands, improving brand image and driving sales, the relationship between marketing and investor value is not always that clear. Although we as marketers will anecdotally believe it, isolating the effect of marketing is complex.
Thomas Oosthuizen 28 Mar 2012
Today service is the key differentiator in any buying decision and therefore closing the loop with all processes around customer service and relationship marketing strategies are essential to the success of any business. The sum of all customers' experiences is equal to the company's image and brand.
Yaron Assabi 30 Jun 2008
Tsogo Sun Gaming's new loyalty system, Club Festival, allows for a dual rewards strategy, according to group relationship marketing manager Margot Stephan. On the one hand, the member can earn points on the casino floor, but then he/she can equally earn Infinity CashBack (the open loop currency) at the complex merchants as well as other Infinity merchants nationwide. Commensurately, CashBack earned at Infinity merchants may be redeemed within the casino.
16 Aug 2006