| "Brands will place less emphasis on "influencers" with a large number of followers -- there will be more relevant content being produced by smaller, on-the-ground nano-influencers who are in touch with their immediate community." Social Places founder Ashleigh Wainstein on 1 of the 7 digital marketing megatrends in 2020 |
| "I think it's time marketers get their hands dirty again. The most dangerous place to view the world from is your desk, so go out and immerse yourself in your target audience. Hang out where they hang out and listen to what they're listening to." Puma SA's Hayden Manuel on how marketers can keep abreast of influencer marketing |
| "Like all important matters, there are upsides and there are downsides - being aware of both gives you the power to better navigate this ever-changing journey and make the choices that deliver in context of the balance." IAB SA CEO Paula Hulley on balancing the power of the new now |
| "The biggest challenge the digital publishing industry faces is to adapt and refine its underlying business model. Many well-known publishers abroad are realising the limitations of relying predominantly on advertising as a revenue stream. As a result, digital publishers that produce trustworthy, quality content at scale are required to look to alternative revenue streams." Head of research and analytics at 24.com Gareth Lloyd on going beyond the click |
| "There's a tendency to overcomplicate things. We have so much data available to us that marketers often include as much as they possibly can. Instead of providing actionable insight, this just results in more noise and indecision." Algorithm's Derik Nieman on what the data and analytics industry can improve on |
| "Games take this to a whole new level (pun intended) by allowing the audience to explore the full experience of a brand's products or services. Games also have the potential to unleash those instinctive motivating forces and feelings - and feeling emotion while experiencing a brand is likely to lead to purchase." Dentsu Aegis Network Zambia's Sikota Bones on how being playful pays |
| "South Africa is also special outside of TBWA given the leapfrog way the continent tackles innovation. While there are some trends where it hasn't progressed as quickly as some other regions and countries, it's perfectly primed to surpass those with the right steps and an early-adoptive culture." TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption |
| "Content must be creative, exciting and entice the user, all the while building a brand. That requires creativity, quality content and great user experiences." Aidan Blundell on how creativity and SEO need to work together for content to be successful |
| "I love all my scoop children. But consistency and persistence is really my aim." Kara Swisher |
| "Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence." Helen Keller |
| "You create your opportunities by asking for them." Shakti Gawain |
| "No one succeeds without effort... Those who succeed owe their success to perseverance." Ramana Maharshi |
| "Only those who will risk going too far can possibly find out how far one can go." T. S. Eliot |
| "Success is that old ABC - ability, breaks, and courage." Charles Luckman |
| "Failure is the key to success; each mistake teaches us something." Morihei Ueshiba |
| "One finds limits by pushing them." Herbert Simon |
| "Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine. (via warc)" Sergey Brin |
| "Monitor, engage, and be transparent; these have always been the keys to success in the digital space. (via Mirna Bard)" Dallas Lawrence |
| "The Internet is becoming the town square for the global village of tomorrow. (via Warc)" Bill Gates |
| "In this new wave of technology, you can't do it all yourself, you have to form alliances. (via Quote Junkie)" Carlos Slim Helu |
| "I think one of the big errors people are making right now is thinking that old-style businesses will be obsolete, when actually they will be an important part of this new civilization. Some retail groups are introducing e-commerce and think that the bricks are no longer useful. But they will continue to be important. (via Warc)" Carlos Slim Helu |
| "Sometimes I just need a break from the computer. Thank goodness I have an iPad. (via Twitter)" Tim Siedell |
| "My internet went down at home yesterday. I think my neighbour must have forgotten to pay his bill. (via Twitter)" Steven Winterburn |
| "Digital wisdom is made of recycled electrons that are meaningful until you pull the plug. (via Search Quotes)" Don Rittner |
| "All men who have achieved great things have been great dreamers." Orison Swett Marden |
| "I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user." Bill Gates |
| "The most overlooked advantage of owning a computer is that if they foul up there's no law against whacking them around a bit." Eric Porterfield |
| "The production of too many useful things results in too many useless people." Karl Marx |
| "Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live." Martin Golding |
| "Technology is a way of organising the universe so that man doesn't have to experience it." Max Frisch |
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