Dr Thabang Mofokeng on how SA's online stores can manage the 'deadweight loss of Christmas' Sites that can satisfy customers and build a stronger attachment (loyalty), characterised by customers who are less price-sensitive, by repeat purchases, and by customers' advocacy of the online store to family and friends via positive word-of-mouth communication.9 Dec 20199 Dec 2019 WhatsappPrintXLinked-inFacebookMore sharing options
