LEGAL Code of Conduct a further step in empowering consumers© doomu – za.fotolia.com | |
MARKETING & MEDIA [NewsMaker] Deshnee Subramany[Louise Burgers] With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW... | |
MARKETING & MEDIA Collaboration - a game changer[Daniel Munslow] Comment8, a UK internal communications consultancy, hosted its third annual iCollaborate conference in London, focussing on key trends impacting practitioners... | |
LIFESTYLE & ENTERTAINMENT Local is indeed very lekker with French Toast[Daniel Dercksen] If there's one local film that provides ample cheer it's the delightful French Toast, another winner from Hartiwood Films, which gave us Liefling: Die Movie, and Pretville. | |
MARKETING & MEDIA #Awareness is so 2014...Image via 123RF | |
IT & TELECOMMUNICATIONS Disaster recovery: past, present, and future[Bryan Balfe] It's become almost trite to talk about how the cloud is transformative across a range of IT markets and business functions. Disaster recovery has been around for decades, but typically fallen 'below the line' on many IT departments' priorities lists due to lack of budget, time, or know-how. | |
MARKETING & MEDIA No 'cookie cutter' solution[Tracy Jones] Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting... | |
MARKETING & MEDIA Digital transformation - What does it mean?[Megan Hollis] If you're wondering why the concept of digital transformation has been pushed into the limelight only now in 2015, you're not alone... | |
MARKETING & MEDIA Growing brand belief - the core of PR[Keri-Ann Stanton] Campaigns are exciting but it is SACRILEGE to build a campaign community and then not talk to them until the next campaign. We are all guilty of it... | |
MARKETING & MEDIA Giving Africa's medical innovations a global audience[Leigh Andrews] What do the realms of TV, medical issues and Africa have in common? The Med in Africa show says Alex Jakana, Executive Producer, Editorial Partnerships for BBC Africa... | |
ENTREPRENEURSHIP Why you need to test your business idea first[Harry Welby-Cooke] If you were given the choice between launching a business built around a sleek new gadget, or starting a second-hand clothing and shoe store, what would you choose?... | |
MARKETING & MEDIA Are you still street-wise?[Chris Brewer] Or have you forgotten what it's like to be one your customers? An increasing number of executives lay claim to 'knowing their market'... | |
TOURISM, TRAVEL & HOSPITALITY LGBT marketing: you have to be out before you can be integrative© Chad McDermott – 123RF.com | |
MARKETING & MEDIA IPRA Global Congress: We promise to inspire[Johanna McDowell] The IPRA Global Congress only takes place every three years. This is the second time it will be hosted in South Africa... | |
MARKETING & MEDIA How brands can reach black consumers[Peter du Toit] Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy... | |
MARKETING & MEDIA Bridging the gap[Kevin Welman] Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation... | |
MARKETING & MEDIA Elements of magic[Bridget von Holdt] If I had a magic wand, with one exaggerated wave I would place a skilled PR professional to sit on the right hand side of every CEO in the country... | |
MARKETING & MEDIA Brand engagement through the power of social influencers[Myles Brown] In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool... | |
MARKETING & MEDIA 'My BPL First' campaign heralds new brand loyalty era[Leigh Andrews] What does it take to translate 'memorable experiences' into customer loyalty? David Wingfield, Head of Marketing: Barclays Africa, shares the secret... | |
MARKETING & MEDIA [PRISM Awards 2015] My African Dream[Danette Breitenbach] Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners... |