VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
Danette Breitenbach
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Jacaranda winning competition entries
Regional radio station Jacaranda 94.2 is enjoying a competition response rate that is among the country's highest. Their "Car of the Year" competition, with a brand-new Audi A4 1,9 TDi as prize, received 52000 email entries in the three weeks that it ran, while their telephone lines could barely cope with the 50 simultaneous calls per minute every day for the twenty-one days that the Caesar's Fortunes of the Nile" competition ran.
