VML Birdwatching at the Loeries | Episode 5: Building a country's brand
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VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
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Radio copywriting and planning tips
Radio advertising specialists, Wireless Works, has launched a website which gives copywriters guidelines on how to write creative (and effective) radio commercials. It also contains various articles on how to improve your radio planning skills and direct response radio. For more information go to www.wirelesscommercial.com/radio_wisdom.html.
