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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Sonja Shear appointed Sony Ericsson market unit head
Sony Ericsson South Africa announced on 7 October 2009 that it has appointed Sonja Shear as market unit head for South Africa, succeeding Martijn Lutgerink, who returns to Germany after his two-year tenure to establish and grow a local team. Shear, who has been with the company for three years, was previously with Ster-Kinekor as marketing director for the home entertainment division. She brings a wealth of experience and an ability to lead her team with motivation and passion.
