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In brief Marketing South Africa

Love, marriage, mobiles and contracts

Photo by Rajesh Jantilal
Photo by Rajesh Jantilal

Virgin Mobile believes that love and marriage go together but that mobiles and contracts needn't and so, on Saturday, 23 September 2006, Virgin Mobile launched its flagship store in Durban by offering a fully expenses-paid honeymoon valued at R50 000 to any couple prepared to tie the knot in the new store. The ceremony of Richard Gibbs and Catherine Greaves was witnessed by hundreds of shoppers and is allegedly the first of its kind in South Africa.

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