VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Copywriter Cape Town
- Writer Cape Town
- Digital Marketing Manager Cape Town
- Model Booker Cape Town
- Marketing Communications Manager Cape Town
- Marketing Operations and Campaign Specialist Johannesburg
- Junior Digital Marketing Specialist - Portuguese-speaking Johannesburg
- Creative Ideator Johannesburg
- Sales Consultant Pretoria
- Marketing Manager Johannesburg
New campaign for Boschendal
Centred around Boschendal's status as one of South Africa's first wine producing estates, its new positioning and marketing campaign aims to convey the brand's timelessness in a way that will resonate with a new generation of consumers, 'Every Generation Finds Greatness'.
Taking its lead from the recent trend towards 'slow living', the campaign is spearheaded by a sophisticated TVC that draws a series of comparisons between classic vintage products and the brand, a classic vintage in its own right.
