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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
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SA leadership programme wins Pernod Ricard premier marketing award
The Chivas Leadership Programme, which incorporates a professionally run series of monthly power-speaking seminars aimed at current and future South African business leaders, has recently won the Pernod Ricard Premier Marketing Award for the EAME region for the category of 'Influencer Marketing'. The programme is run in collaboration with Absa, Cell C and FNB. It is reportedly the first time an African market has accomplished this.
