HIP2B² increases print run

HIP2B² magazine will be increasing its free distribution to high schools in KwaZulu-Natal, Gauteng and Western Cape to 150 000 in June 2006. Says associate publisher Deane Nothard, "The responses to date have been phenomenal, with daily calls from schools requesting additional copies or to be added to the distribution list. With five issues already distributed, it is clear that the learners are building a strong relationship with the title and brand. Most importantly, the content has achieved the right mix of entertainment and education, and is being well received by both learners and teachers alike." The magazine posted its first ABC of 102 253 for the Jul-Dec 2005 period.