The perfect culinary pair

KWV Wines has entered into a sponsorship agreement with Food24.com to pair its KWV Classic wines range with recipes on the Food24 website, giving the wines exposure via all 13 000 recipes, the main Food24 page, links with the Women24 site and a weekly editorial newsletter to reach over 25 000 subscribers. Each recipe page will include brief tasting note details and a bottle shot of the ideal KWV Classic wine. Says KWV brand manager Karin O' Donoghue, "This is a tremendous opportunity for KWV to reach a captive and growing audience."