Subscribe & Follow
#AfricaMonth
Advertise your job vacancies
Jobs
- Social Media Coordinator | Poetry and Poetry of Living Cape Town
- Digital Marketing Coordinator | Poetry and Poetry of Living Cape Town
- PPC Specialist Johannesburg
- Paid Social Campaign Manager (Junior–Mid Level) Cape Town
- Junior Account Executive Cape Town
- Advertising Interns Bedfordview
- Social Media Coordinator Johannesburg
- TikTok Creator Intern Johannesburg
- International Advertising and Sponsorship Sales Executive Johannesburg
- Performance Marketing Manager Johannesburg, Cape Town
Vice Media swoops in on Refinery29's audience with acquisition
Financial Times reports that Vice Media will buy Refinery29, which will reportedly put the two digital media companies' value at $4bn. According to Vice Media CEO, Nancy Dubuc, Refinery29 is the right brand and cultural fit, with an audience - which mostly comprises of young women - that she expects to attract advertisers.
While the company declined to comment on financial terms with Refinery29, it said the deal would boost its online reach by 17%, while diversifying its 60% male audience. This agreement follows Vox's acquisition of New York Media - the company behind the flagship magazine as well as sites including Vulture and The Cut.
Read more on Financial Times.
