What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Starcom, UM dominates Festival of Media North America Awards
Starcom and UM walked away with seven wins at the Festival of Media North America Awards, which took place in New York, US.
UM walked away with four category wins, which includes the Best Use of Talent, the Best Integrated Campaign, the Campaign of the Year, and Agency for the Year.
Starcom came in first place for the categories Best Digital Platforms, Best Branded Content, Agency Network of the Year.
PHD took home three trophies for categories Best Launch Campaign and Best Use of Realtime Marketing.
