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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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BBDO compiles its past videos for a report
BBDO has compiled a video report indicating how clients can utilise the media format, particularly on mobile platforms. The report is a summary is based on an analysis of more than 4,500 video assets that BBDO produced over the past year for its clients.
It focuses on four key ways in which marketers are using video for delivering their messages, namely video for social feeds, YouTube Trueview, Snapcat (lenses) and those that make a splash in popular culture.
