What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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IAS adds media monitoring analysis
The Independent Agency Selection and Selection Company (IAS), has added media monitor and analysis search to its scope of services to help clients find and evaluate the appropriate monitoring company. It will also assist clients to find the appropriate monitoring company not only to evaluate coverage, but to track what is happening in their industry and around the world
