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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
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- Senior Graphic Designer Sandton
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- Social Media and Digital Design Co-ordinator Cape Town
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Handfield-Jones takes on Arrive Alive
Rob Handfield-Jones, editor of Caxton's AutoDealer, recently won the consumer complaint that he lodged with the Advertising Standards Authority (ASA) of SA against a Department of Transport radio commercial for the Arrive Alive campaign, which was aired on Radio 702 until 1 December 2006. The commercial stated, inter alia, "Not wearing a seatbelt it is just not worth it" and "An airbag will not work without a seatbelt in use." Handfield-Jones contested that it is is untrue and misleading to say airbags will not function unless seatbelts are worn, as they can reduce injuries involving unbelted occupants. For more, click here.
