Taking no prisoners

DDB South Africa's Glad 'Prisoner' ad has been voted best Clorox ad among DDB's global network of agencies. The television commercial depicts a day in the life of a prisoner, raising viewers' spirits by showing the prisoner cleverly outfoxing his dishonest captors with the help of Glad, the main brand under the Clorox banner. The ad was produced by Picture tree under DDB Creative Director Mike Frampton.