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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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- Mid-weight designer Cape Town
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- Snr Agency Client Service/Account Manager Pretoria
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- Account Director Cape Town
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A campaign full of heart
HerdBuoys SP got to the heart of the matter with a special Valentine's ad done on behalf of the Organ Donor Foundation. The creative team responsible was Wim Spronk (art director) and Kamanee Govender (copywriter). The copy (designed as if stitched onto a red fabric decorated with hearts), reads: "If you're thinking of giving your heart away... make sure it's to someone who needs it..." accompanied by the foundation's payoff line: 'Give the gift of life. Be a lifesaver. Be an organ donor'.
