A campaign full of heart

HerdBuoys SP got to the heart of the matter with a special Valentine's ad done on behalf of the Organ Donor Foundation. The creative team responsible was Wim Spronk (art director) and Kamanee Govender (copywriter). The copy (designed as if stitched onto a red fabric decorated with hearts), reads: "If you're thinking of giving your heart away... make sure it's to someone who needs it..." accompanied by the foundation's payoff line: 'Give the gift of life. Be a lifesaver. Be an organ donor'.