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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Joe has arrived
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Would you trust these men with your brand? To celebrate the opening of its Joe'burg office, advertising agency Joe Public held a rock 'n roll party. Arriving in style ahead of the fun beginning are senior management members (from left) Pepe Marais as Elvis, Gareth Leck as Bryan Ferry and Ewald Fourie as Rod Stewart
