Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Telesales and Marketing Representative Cape Town
- AI-Assisted Creative Designer Cape Town
- Accountant Green Point, Cape Town
- Internship Gauteng
- Freelance Senior Art Director Sandton
- Senior TTL Conceptual Team Bryanston
- Account Manager (Mid) Johannesburg
- Senior Project Manager Cape Town
- Head of Social Media Stellenbosch
- Content Manager Stellenbosch
Amazon looks to samples to spur purchases
According to Axios, Amazon has been using users' purchasing history to send them tailormade samples. Though it is unclear how long the programme has been running, The Verge reckons that it forms part of the e-commerce company's overall advertising strategy.
The samples are part of a partnership between Amazon and select brands that allows the brands to send users free samples, in the hope of spurring further purchases. It also appears that all users automatically opt-in.
Read more on this The Verge.
