FCB integrates its expertise

FCB South Africa has merged its one-to-one and customer relationship management competencies with its web strategy, design and implementation specialist agency. The enhanced specialist communication company will trade as FCBi and be headed by Lance Levitas in Johannesburg and Craig Townsend in Cape Town. FCB Electric Ocean, which opened doors in 1994 as South Africa's first web design agency, becomes the interactive division of FCBi. The existing CRM and one-to-one marketing expertise built up since FCB South Africa started a direct marketing agency in 1998 forms the backbone of the evolved FCBi's CRM division.