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Kwê-Voël lift-off
The first Sarie Kwê-Voël Awards finalist, Cherrybomb Advertising, was chosen as August's winning agency for client Simonsvlei Rose. September's winner is Y&R Gitam, for client Consol Glass. Each monthly Kwê-Voël ad selected is profiled in the subsequent issue of Sarie. An overall winning creative team for the best Afrikaans magazine ad execution to appear in Sarie over a 9 month period will win a trip to Cannes in 2004.