The Global Advertising Lawyers Alliance ("GALA") announced that it has just released Advertising Law: A Global Legal Perspective. The book provides an overview of the laws governing advertising and marketing in 56 countries, from Argentina to Zimbabwe. The book - which is more than 800 pages long - is in two volumes.
Organised by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
The report is available for purchase on Amazon.com and is also available directly from the Global Advertising Lawyers Alliance (www.galalaw.com).
