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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Apex deadline in ten days
The 2012 APEX Awards deadline is closing in. Entrants must submit entries by no later than noon on Monday 30 January 2012. Those entrants in need of extra time to finalise their submissions may apply via email to az.oc.dtlaaa@xepa for an extension on the deadline to noon on Thursday 9 February. A penalty of R900 (excl. VAT) will be levied against every entry received after 30 January. For entry rules and other information, go to www.acasa.co.za/apex.aspx.
