3D billboard is steaming hot

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In reportedly a first for South Africa, the Med-Lemon's outdoor campaign on a building wraparound near the Nelson Mandela Bridge features the brand's signature muscle man holding a steaming mug of Med-Lemon, giving the 3D impression of vapour emerging from a hot cup. It is one of Johannesburg's largest building wraparounds at 1200m and forms part of a 360° marketing campaign masterminded by GSK in conjunction with partner agencies Nota Bene and Grey Worldwide South Africa. The campaign is aimed at LSM 4 - 10 consumers on the go.