2010 travellers greeted by super-sized ads

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"The Cape Town International Airport domestic arrivals corridor site is made up of 10 large wall paper applications measuring roughly 196m² which run parallel to the length of the two corridor walls and gives advertisers exposure to an estimated 270 000 LSM 7-10 domestic passengers per month. The message is impossible to miss." Ryan Cohen, Wideopen Platform's sales director, was commenting on the new campaign developed by TBWA\Hunt\Lascaris Durban, which boldly catches the eye of passing travellers with its messages "We only have two seasons: summer and summer" and "Durban, the warmest place to be for 2010".