Driving the message home

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Alternative media company SP Media has branded the back of five single-decker buses to support the “Celebration of Life” fun walk, taking place at Zoo Lake, Johannesburg, on Sunday, 25 October 2009, in aid of the Hospice Association of the Witwatersrand. “SP Media is proud to assist this initiative at no media rental cost to the organisation. Together with main sponsor Revlon, [which] paid the production costs of the campaign, we want to ensure that this year's sixth annual fun walk receives maximum exposure through the buses. With a daily approximate reach of 1.7 million people, we are confident that the buses will mobilise record numbers of Gauteng residents to celebrate life with an organisation that guarantee that there is no end to caring,” says Charl Timms, SP Media CEO. Enter the charity walk online at www.entrytime.com.