A large wrap for Sanlam

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The wrap's very visible site, on the corner of Adderly Street and Heerengracht in Cape Town, is part of Sanlam Investment Management's It's hard not to panic campaign, which employs building wraps around the country. “At 750m² this is one of the largest sites in the city,” said Simon Wall, Tractor Outdoor's sales director. “The client wanted a location that was highly impactful and could be used in a creative and unique manner. We worked closely with the creative team at Jupiter Drawing Room as well as Outdoor Exchange, the client's media agency, to come up with a solution which emphasises this unique location.”