Saatchi & Saatchi's peak performance ethos pays off

Saatchi & Saatchi Johannesburg has secured first place, followed by Saatchi & Saatchi Cape Town in second place, in the Best Performing Advertising Agencies Overall category in the Objectivity Agency Performance Review Survey of Advertising Agency Performances for 2008. Saatchi & Saatchi was also recognised in the brand awareness category and was ranked fourth. The survey, conducted by specialist perception measurement and monitoring firm Objectivity, gauged the views of 700 advertisers and marketing executives from major companies and brands in the country with respect to agency performance in South Africa.