Synergy between playing golf... and selling homes

The Pam Golding Property Group continued to reinforce its sponsorship of and association with women's golf with the fourth Pam Golding Ladies' International, part of the Nedbank Women's Golf Tour, held at Dainfern recently. CE Dr Andrew Golding, who is delighted with the exposure that the multi-tiered sponsorship has generated, says, "Awareness of our brand in the influential and affluent golf market is at an all-time peak and it would be fair to say that women are at the heart of most final decisions when it comes to a residential property purchase. The fact that our brand carries a woman's name ensures that the sponsorship has additional relevance and, with women's golf growing faster in participation and spectatorship than any other sport in the world, we know we have backed a winning formula."