It pays to stay on the phone with Cell C

Cell C 's new easychat prepaid promotion rewards prepaid customers with a free SMS worth 80c for every two minutes of call time, during both peak and off-peak times. Subscribers are notified by SMS of the number of SMS accumulated during the call. While there is a curb of five SMSes per call, there is no limit to the number of SMSes a subscriber can accumulate per day. SMSs not used within 60 days from day of accumulation will, however, be forfeited. Says Simon Camerer, Cell C's head of marketing, "We are very excited to have designed this different, no-wait, no-nonsense rewards programme for our prepaid base."