Facelift for Freshpak Rooibos

Rooibos tea brand Freshpak has been revamped with respect to packaging, the addition of three new variants (Delicious Berry, Peach and Green Rooibos and Lemongrass) and availability of a fifth size (160 bags). Philippa Ladany of Jansen International has modernised the Freshpak logo, tea cup and trademark Ndebele border. "It's a clean attractive look that is vibrant and truly South African," says brand manager Aniesa Patel. The redesign will be supported by print campaigns in leading publications and an above-the-line TV campaign, with adverts to be flighted throughout the year on SABC1, 2, 3 and e.tv.