Packaging makeover for Kwality biscuits

Below-the-line and design agency Creative Performance has given Kwality biscuits from Bokomo Foods its own personality, feel and style by re-designing the packaging for the range. Creative performance account executive Pamela Ross said: "The new Kwality design has a very specific architecture which will be carried throughout the range ... biscuit shelves are very busy and packs are bright and bold, so our ... design team has chosen a very clean, white design, which they know will stand out on the shelf." The brand has been perceived as a follower in the industry.