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Wilene van Greunen
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Kantar combines four brands to form Kantar Consulting
Kantar has combined its four founding brands - Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail - to relaunch as Kantar Consulting. WPP's data investment management division will now work as a specialist sales and marketing consultancy for brand owners and retailers.
Kantar Consulting's assets include PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the 'Marketing, Insights and Purpose 2020' series. Its client base includes Unilever, Pepsi, Tata, Bayer, Amazon, Walmart and regional clients such as JBS, Pladis, Alibaba and RBS.
