The IAB SA and Effective Measure have decided to update the Digital Industry Survey, to ensure it is consistent with the current South Africa digital environment. The new survey went live on 1 November 2015.
Updates include improvement of data quality, increased representation of South Africa market trends and changes, improved survey methodology and Page Views changing to Unique Browsers. IAB SA and Effective Measure have licensed the e-Clination Score (ECS) from Echo and this segmentation is now included on the questionnaire. The Digital Industry Survey is widely used by publishers, agencies and brands and provides insights into demographic and psychographic attributes of publishers digital audiences and how to reach them.
