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Revealed: Difference between global brands' product innovation and marketing innovation
The London School of Marketing has released an article explaining the essential difference between product innovation and marketing innovation, taking examples from leading global brands.
Simply put, product innovation refers to companies introducing new products or services to the market. Marketing innovation, on the other hand, refers to companies coming up with novel, creative strategies and methods to market a company's products and services.
Click here to read the full post, based on research into leading global brands including Coca Cola and 3M...
