Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Digital Marketing & Growth Manager Cape Town
- Financial Services Clerk 1 Protea Pl, Sandown, Sandton,
- Digital Marketing Hero! Cape Town
- Printed Cartons Sales Representative Johannesburg
- Sales Representative East Rand
- Assistant Account's Executive Cape Town
- Signage Sales Representative Johannesburg
- Machine Minder Johannesburg
- Senior Software Developer Centurion
- Communication Intern Westville
New FCB Cape Town TVC for Musica
Capitalising on 'when words fail, music speaks'; FCB Cape Town has created a new TVC for Musica. Musica tasked the agency with creating an ad that would break through the loud, and often brash, clutter normally associated with retail advertising.
According to executive creative director, Mike Barnwell, the best way to do this was to do the complete opposite. "Highlighting the consumer take-out 'When words fail, music speaks', the self-conscious editing style and low-tech special effects are all meant to heighten the sense of awkwardness one feels in certain situations," he said.
To view the ad, go to www.youtube.com/watch?v=nsB8FqBGVHg.
