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Hollard responds to Mini's "drive it like it's stolen" billboard campaign
Remember how the Mini billboard from earlier this month was rebuked for promoting the stealing of cars, speeding and reckless driving.
Well, Hollard created a virtual billboard in response to this crisis. The billboard went live this week on their Facebook and Twitter profiles with a payoff line: "@miniSouthAfrica When your billboard strategy takes a wrong turn. Don't worry. Be Hollard".
