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Wilene van Greunen
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Cannes Lions rewards MetropolitanRepublic with entry into hall of fame
The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers, more than 800,000 sight-disabled people were reached and over R18 million in PR value was generated.
Read more: advertising, MetropolitanRepublic, Wimpy, Cannes, Hall of Fame, Cannes Lions International Festival of Creativity
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