ASA continues to receive funding from NAB

Due to the expiry of the funding agreement between the NAB and the Media and Marketing Collection Agency (MAMCA), that will take effect at the end of December 2013, the NAB will give funds directly to the independent self-regulatory body, the Advertising Standards Association (ASA), from 2014.

The ASA has been funded directly by PDMSA since its resignation in 2004 from the levy collection agency (MAMCA) and the NAB will follow suit and continue to engage with the self-regulatory body in the future.