The Greater Rosebank Tourism Association "GRTA", a Section 21 Company, was launched as a 'Destination Based Marketing Association" last week. Johannesburg has been identified as a business tourism association. One of Johannesburg Tourism Company's (JTC) objectives is to increase the rand value of tourism and increase the average length of stay in Gauteng. By the end of 2004, there will be 8 destination-based marketing organisations similar to GRTA.
