Four new accounts, worth over R50 million, marks a shift in operations for Isobar (formally Trigger) from specialised digital marketing toward offering full-service digital solutions to meet the demands of a changing marketing industry. These are 'Tell Trevor' campaign for the rebranding of Cell C, Tracker, a complete revamp of the Woolworth's digital channels and an overhaul of the online shopping experience and 11 brands from the Estee Lauder companies including Estee Lauder, Clinique, Bobbi Brown, La Mer, Jo Malone, M.A.C, Aramis, Tommy Hilfiger fragrances, DKNY fragrances, Tom Ford fragrances and Lab Series.
