Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Red carpet reporter found
Following on the success of the 2010 Softlips Stylista Search, this year more than 4 000 aspiring red carpet reporters competed for the title of the 2011 Stylista. The winner is Kimberley Lombard, who will attend several A-list events during the 2011/2012 Summer season to put her reporting skills to use, as she interviews local celebrities. The campaign, which was launched by the brand on Facebook and MXit, saw a 300% increase in entries compared to last year's competition.
