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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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New theme, new site for Loeries
The new Loeries website is now live, with the new theme for 2009 - “Feed your ego” - which is also featured prominently in the banner advertising on Bizcommunity.com. For full details of the awards, go to http://www.theloerieawards.co.za, which provides in-depth information on how to enter. Deadline for entries is 15 May 2009.
